Adcash Success Story: Innogames

Innogames partnered with Adcash for the launch of Tribal Wars 2. We delivered 83,000 new registered users in 4 months at a much lower cost than expected.

Challenge

Tribal Wars 2 is a free, online strategy game. Players become the ruler of a city in a medieval universe and have to defend their followers, their village and expand their empire to ensure its survival.  InnoGames is well-known in this space, with titles behind them including: The WestGrepolisForge of Empires, and of course, the original Tribal Wars.

Adcash was chosen over competing ad-networks to be the exclusive launch partner for Tribal Wars 2. The objective of the campaign was to drive top quality registrations for the new game, worldwide. The main challenge was to deliver a new generation of players for a completely original version of the game.

Solution

Tailored approach to meet Innogames’ need for a high volume of new registered players by implementing a campaign balanced between branding and direct response.

Guaranteed CPM was offered to top publishers to get the best banner spots for Ghost Recon on their websites (especially background format).

Guaranteed CPM was offered to top publishers to get the best banner spots for Ghost Recon on their websites (especially background format).

Results

Thanks to the combination of our smart ad technology and manual optimization by experienced account managers, we exceeded all expectations and delivered 83,000 registered users at lower cost than expected.

  • Increased volume of clicks from 9234 in the first month to 346,000 clicks in the last month of the campaign.
  • Optimization during the campaign period increased CTR from 0.17% to 0.72%.
  • Our smart optimization increased the conversion rate from 7.45% to 40.84%.

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